What I learned from reading Influence: The Psychology of Persuasion by Robert Cialdini

Summary Influence: The Psychology of Persuasion by Robert Cialdini is a towering classic of marketing and psychology. Cialdini shows us humans are wired for mental shortcuts in reasoning.

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Influence (1984), Robert B. Cialdini - Book Summary

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Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: : Books

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6 Lessons From “Influence: The Psychology of Persuasion” By Robert B. Cialdini, by Antonio Martina